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Swedish burgers face an uphill battle
Swedish hamburger chain Max is struggling to flip profits in Norway. The company has lost nearly NOK 20 million (USD 2.3 million) in its new market, but it's...
EFSS Speaker | Richard Bergfors: Climate-positive burgers as a role model
The European Foodservice Summit (EFSS) 2021 will take place on 7 and 8 October in Zurich. On stage: Richard Bergfors, CEO Max Burger.
If you’re going to eat meat, try this “climate positive” burger
The Swedish company Max Burger will start offsetting 110% of its carbon emissions--and eventually, wants half of its sales to be...
Fast Food Wars Begin on May 17th
Photo: Len Rizzi | Ironically, Max's first restaurant is opening in the same location as Burger King's first foothold in Norway at Karl Johans Gate.
Eat Out: Max Burger wants to be supreme
Richard Bergfors has quite possibly one of the best jobs in the world — or the food world, at least. When he's not travelling the world...
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Richard Bergfors
@RichardBergfors
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