How to Innovate Successfully: A Case Study with LEGO
LEGO, a global icon in the toy industry, nearly collapsed under the weight of innovation missteps in the late 1990s and early 2000s.
Lego in China: Conquering the toy market one block at a time
Lego targets young Chinese families as its primary consumer base. In July 2025, Legoland Shanghai was launched.
Lego-compatible Jujutsu Kaisen, Chainsaw Man, and Hello Kitty sets just launched
BLDR construction sets have franchises that Lego doesn't, with anime characters from Jujutsu Kaisen and Chainsaw Man, plus Squishmallows and...
How LEGO Reinvents Itself and Drives Growth Amid Industry Challenges
LEGO thrives in 2024 with a 13% revenue boost, leading the toy industry through innovation and strategic partnerships.
Lego, Mattel and the future of the $109 billion toy industry’s addiction to plastic
The $109 billion toy industry is addicted to polyurethane, silicone, spandex, polyester and other forms of plastic.
LEGO announces the Ideas Gremlins: Gizmo set release from its 80s-themed challenge
It's been an exciting summer of massive LEGO releases and new reveals, and hot on the heels of the previous unveiling of LEGO's Icons...
The LEGO Group, Aardman Partnership Bring New Challenge for Young Builders
The LEGO Group is entering the world of stop-motion animation by partnering with Aardman Animations. By collaborating with the studio behind...
A LEGO The X-Files Set Is Officially in the Works Thanks to a 90s Contest
The winner of the “Build Your Nostalgia” challenge has just been announced: it's a big, ambitious set based on the beloved sci-fi show The X-Files.
How 5 toy companies are tackling the plastic problem
Here's what five of the larger toy companies are doing to shift to a more sustainable output – and some of the inherent challenges.
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